Seth Ketchum, a York, Maine resident, earned a BA in environmental studies from the University of Vermont in Burlington. He started his career in the beverage industry as a sales representative for Wine Marketing, a firm based in West Greenwich, Rhode Island. In this role, Seth Ketchum sold multiple brands to retailers and managed a sales route in South County, R.I.

Later, Mr. Ketchum assumed the regional manager position at Nantucket Nectars. There, he cultivated relationships with distributor executives and oversaw distribution operations for 10 beer distributors across Maine, New Hampshire, and Vermont.

After five years with Nantucket Nectars, Mr. Ketchum established his distribution firm, Portland Beverage, in Maine. Over his 12-year tenure as president and CEO, he managed the distribution of Red Bull Energy Drink statewide and introduced notable brands like Vita Coco, Muscle Milk, Honest Tea, glaceau vitamin water and glaceau smart water.

Seth Ketchum in 2013 became a region manager for Monster Energy Drink. In this role, he oversaw sales activities and collaborated with distributors, retailers, and brokers in New England. He managed a territory exceeding $20 million in annual sales and oversaw substantial revenue growth.

Following his tenure at Monster Energy, Mr. Ketchum joined Maine Mead Works in Portland, Maine, as a sales consultant and focused on the Maine, New Hampshire, and Massachusetts home markets. He held this role for three years.

Seth Ketchum